A Place to Begin Again
Hi, I’m Lu — a lifelong builder of brands, turned seeker of slow and soulful living.
For nearly two decades, I moved through the world in sharp lines — fast-paced fashion, high expectations, and an endless chase to meet goals I didn’t set.
Then motherhood game and cracked me open. It didn’t just change my routine (my life) — it changed my relationship with time, meaning, and myself. I started to ask a lot of questions, a lot that once upon a time was ingrain in me.
I created Laalaalu Factory not from a business plan, but from a question I kept hearing inside my soul:
What if life could be slower, softer… and still be deeply meaningful?
This is my answer to that question — in the form of stories, rituals, and small braveries that keeps me moving as a student of life.
I want to share and hope to connect those that are going through the same journey. May we find ourselves to inspire each other, hold our hands together as life is all about the journey that makes it so remarkable.
2009
First Solo Trip
24+
Countries Visited
136
Destinations Explored
78k
Social Media Followers
“Man cannot discover new oceans unless he has the courage to lose sight of the shore.“
I strive to minimize my environmental impact, support local communities, and respect cultural norms wherever I go. I believe in leaving a positive footprint on the places I visit.
Every travel experience, from the smooth sailing moments to the unexpected challenges, teaches me something new about myself and the world. I am constantly seeking out new knowledge and perspectives to enrich my understanding.
TRAVEL SMARTER
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